During 17th and 18th of October, CHEN Shi and LIANG Xia, the research assistants of Chinese Management Research Center are send to participate in the 2015 annual conference of China Management Cases held by School of Economics and Management of Tsinghua University, also co-hosted by Beijing Huatuxintian Technology Co., ltd. More than 200 faculties and 20 leaders from 90 business schools have attended the conference.

    On 17th, JIA Ning, the vide director of Chinese Business Administration Case Center gives us the opening speech. SHI Youchun, professor, director of Case Research and Case Teaching Center of business school from Nanjing University gives his lecture on how to develop excellent cases to help improve teaching effectiveness. He combines the lectures with some vivid examples and tells the audience that it is important to keep teaching varieties. In the case-discussion part of the following days, four professors:  LI Donghong, XIE Bing, JIN Yongjun, YU Chunling  from the departments of management, engineering, innovation and enterpreneurship and marketing of Tsinghua University give their speeches respectively. at the meantime, XIANG Feng, the CEO of YUANTONG Express Delivery Company, LI Qinghao, the general manager of Credit Ease, QIAO Wei, president of Mashroom Street, a E-commerce platform and JIN Yong, general manager of EFUTON have shared their experiences with the attendees.

     On 18th, the conference provides training classes for case teaching and development in order to reach good effect. Professor ZHANG Jin from the School of Economics and Management gives us a teaching model with the case of Haidilao Hotpot and shows us the basic skill of case teaching.

    In order to learn more about the existing problems during case teaching and its solutions, to learn the practical operations and processes, professor ZHU Yongheng from Tsinghua University with a lot of case teaching experience, is invited to provide us his solutions when dealing with the incidents and accidents during case teaching process. Afterwards, professor JIA Ning shared his opinions on case development and enacting in Harvard University. DAI Hua, the senior research fellow gives his critiques on three cases: "How do DOKING and UCC make and implement their strategy in China?", "The re-design of performance assessment plan for 9-year compulsory education schools" and the Brand exploration strategy of local tooth paste Dencare" respectively.

    The whole conference offers us a platform to communicate our opinions on the importance of case teaching, the case writing and development, the teaching method with other attendees, and also is significant for the teaching cases, enlarging case center of ZUEL.